OUR
PROGRAMME
APPROACH

Competencies directly related to the task of designing are grouped into these areas of expertise. These areas serve as the pillars of our learning model and are organised in a sequence that reflects a typical design process.

Each area of expertise focuses on a specific area of growth for a designer, as they gradually develop into a complete designer over the course of the programme.

• Vision and Strategy

  To envision future scenarios and craft compelling designs based on a strategic vision.

• Human Experience

  Elevate designs by understanding and enhancing user experiences, making them intuitive, engaging and satisfying for people.

• Creative Production

  The ability to transform concepts into captivating designs by way of prototyping, testing, and production.

• Emergent Technology

  To thoughtfully incorporate emergent technologies in the design process for creating innovative, impactful, and ethical designs.

• Communication through Media

  The ability to convey a message via different media, like visual storytelling, public speaking, social media publishing and writing.

Competencies related to important global concerns or career themes are grouped into these areas of expertise. Students are exposed to these areas of expertise throughout the course of study.

These themes reflect the roots of design, the global challenges of our times and the personal journey of a designer over the course of their career. Each student is exposed to these “big issues", and is challenged to develop both a sensitivity and a personal perspective on these themes.

• Design Culture

  Understanding the impact that design has on society, beyond fast design, and embracing a long term perspective.

• Global challenges and sustainable development

  To become conscious about the carbon footprint of the design system during the design process.

• Indian design context and culture

  Upscaling traditional crafts to express the values of Indian heritage at international level.

• Personal growth and professional development

  Embarking on a journey of self-discovery and preparing for life in a commercial setting.

Through the course of the programme, students are assessed on their personal growth and professional development. This involves becoming more aware of, and mastering the process of continuous self improvement, as well as acquiring valuable skills and knowledge that contribute to both personal and professional success. Various parameters are assessed in two ways:

• Assessment of parameters
  through project work:

  Teamwork and collaboration

  Project planning

  Self-directed and continuous learning

• Assessment of parameters
  through courses:

  Problem solving/settling

  Critical thinking and informed design

  Project management

  People and resource management

  Presentation skills and portfolio